New media has given people a chance to be creative in many different ways. Nike is a company that has jumped on board with this idea of new media and has given people a chance to customize gear. This concept is called NikeID. From sneaker to clears to clothing, you are able to pick colors, styles and put your Id on things. I play baseball here at Baruch and I have customized a pair of baseball clears that I may be wearing this season.
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